SEO Writing – A Beginners Guide to SEO Writing

What is SEO writing and do you need an expert to do it for you? Many owners of legitimate busineeses believe they need to hire an expert in SEO writing to get their website or blog ranking in the search engines. That’s just not true – unless money is no object – writing your own search engine friendly content is pretty darn easy – and this how you do it.

Search Engine Friendly URLs

This is a bit techie but you have to do it only once – or tell your developer to do it! Google doesn’t like – neither do your customers for that matter – they would much rather read a urls which said something like  If your site is a WordPress blog – go into  Settings and change Permalinks to “Other” and type in /%postname/ – all that means is that your urls will now match whatever you title your post (or page) – easy yes?

A Good Title

Google uses the first sixty characters in the title of a page for  the listing of your site but you can basically use as long a title as will display on your theme. The title is the hook for both readers and for the search engines: “Car Audio” is way too generic as a title “Car Audio – A Beginner’s Guide” is better but “Car Audio  Beginners – How to Install Your First Car Audio System” – gives your readers a reason to click through and tells the search engines that your keywords are “car  audio beginners” or even  “first car audio system”. Avoid cute – imagine you are writing for someone who has studied English as second language – they probably won’t  understand “From Whirls and Clicks to Crystal Clear Decibles”  and neither with the search engines – Google is pretty good at semantic indexing but don’t push it too far!

SEO Writing – Is It Coywriting?

No, not really. Copywriters are the guys who work at ad agencies who bring you the memorable one liners or a campaign that you remember for years later. These guys are real copywriters:

They are clever writers but they also know their market – know which buttons to push, which offers will appeal. This requires talent – and the good ones are rare. Fortunately for the rest of us writing for SEO purposes is a great deal easier.

SEO Writing for the Rest of Us

The “rule” are straightforward. Chose your keyword – lest us an example of “Wellington window washers”

  • start a post or page on your site  with the title of Wellington Window Washers and make sure that’s in the url as well (e..g
  • Use the term in the first sentence: “Hi and welcome to Wellington Window Washer where we make it our business to keep your view sparkkling”
  • Write around 300-400 words about you business – write naturally, don’t keep repeating the term.
  • In the last paragraph mention the term one more time.

That’s it  done – that wasn’t so hard was it?

What’s the Easiest Way to Setup a Website for My Business?

How can I setup a website for my business is a question I get asked a lot. If you have a real world business you may know that you need to have an online presence, you may even realise that its the cheapest form of advertising you can buy. If money is no object then I can assure that you can spend thousands on getting a custom designed website. A website that may not rank well in the search engines, so your potential customers will never find you. I strongly suggest that instead you invest a little time and a lot less money and setup your own website.  There are three steps:

  1. buy your domain name;
  2. buy some hosting for your website;
  3. install and configure WordPress for that site.

But WordPress is for blogging you say? Well no its not – WordPress is just a tool which you can use to create a blog, a static website, a portfolio page or an online resume. In the same way you can can chose to use Microsoft Word to write the next great Australian novel, or the shopping list. Its just a tool.

Buying Your Domain Name

Many small businesses will automatically think that their domain name should be if they happen to be a painter called Tom Brown – that’s not a bad choice, but you may actually want to consider a more SEO (Search Engine Optimization) friendly url around “painter” and any other skills you might have and the local area you serve. or may be better. Don’t worry – you don’t have to build separate websites for all of them. You can point all of your domains to your main website and each domain will cost you less than $10 year.

Buying Hosting for Your Business Website

You may be offered a free domain with your hosting – I’ve explained before about hosting scams. Domains are cheap, hosting is cheap don’t try to go with the more dubious options of free.

Install WordPress

Chose a host which includes something called “fantastico” on its feature list – a good webhost like Hostgator will do so. Using fantastico its only a couple of clicks to install the software – and you are ready to start making WordPress your own by installing some useful extensions to the software – called plugins.

You will also need to chose a theme which controls how your website looks – but that is a whole different post!

Unique Content and Legitmate Online Businesses

Is unqiue content important for your legitimate online business? Many blogs about blogging will say YES it must be unique! Google loves unique content – it won’t rank anything else – well yes and no. So lets look at the case for unqiue content in the post and then look at the others options later.

Content to Promote Your Real World Business

If your business website is supporting a consultancy or a real-world business then your site should be well written and the content should be unqiue – you are after all trying to differentiate yourself from your competition.  The more you write the more content you will have on your pages so that google can read it.  Try to write content which includes terms that your customers would use – not necessarily the language that you, as an expert in the field, would use when talking to a peer.

Why? Because those are their terms your potential customers will use to find your website. There may not be an awful lot of people searching for the “a local widget maker in mysmall town” – but if someone is and you are the correctly located widget maker you almost certainly have yourself a very good lead.

Content for a Residual Income Website

If you are building  niche websites then your type of content depends on your monetisation method to some extent. If you are going to be using Google’s Adsense program – then you must have unique content – the more the better. Using spun or duplicate content will get you penalised and at worst dropped from the program. Its hard to argue that your site is designed just to make money from Adsense if you are using duplicate or very poor quality content. Your content should provide value to the reader. And the longer the better – why? Because the more you write about a topic the more likely you are to come across random phrases that  people are searching for – the so-called “long tail keywords” – keep an eye on your statistics and you will no doubt be very surprised about the topics that people are finding your website by searching for.

If you are promoting affiliate programs then you really need to be writing pre-sales copy. Again keeping the content of your own website will allow you to rank quicker with fewer backlinks – but copywriting is a specific style of writing and if you are not familiar with writing in this style then check out some specialist resources.

Content for EzineArticles. is one of the best article directories to submit articles for – you will get both a powerful backlink and also, quite possible visitors from their site. For this reason they are extremely picky about the quality of articles that they will accept from you – particularly if you are a new author with them. Make sure anything you submit to them is not just unique but grammatically and spelling-wise perfect.

Content for Other Support Articles

Many people will use software to distribute the same, or similar, articles to many different article directories.  Although these don’t provide terribly strong links – they are links and they will be counted – in fact Google will index and even rank unqiue content – but that’s for the next post.

Legitimate Online Businesses Run on Free Software

Buying a laptop recently – I got the hard sell on the software upgraded – the salesman knew I ran a business and assuming that I would be spending money on the latest and greatest CRM and office productivity software. He was sadly disappointed. I rarely spend money on software – and only then when I have a) no other choice or b) the free options aren’t working as well as the paid.

Here is my current list of free software which I use to run my online business:

Web Browser

Sure the default which comes with Windows – Internet Explorer is free too but I use Firefox its faster and has a lot more functionality than IE because the software is open source and developer contribute add-on modules all the time.

Email Client

I don’t use one becasuse I don’t want to restricted to using  a single PC to manage my email from – I use Google’s free gmail service – gmail – but Yahoo offers a similar service. I have a number of email addresses and forward them all to my gmail catch-all account.

Office Productivity

I have used OpenOffice for years and it only gets better. I predominantly use the Word alternative and Excel alternative – but there are also programs which mimic Powerpoint and drawing packages. I never have any compatibility with people using Word and Excel.

To create pdf files I don’t use a separate program – this is possible directly from OpenOffice using the “save as pdf” button – another good reason to use the suite!

Simple Text Editors

That said I use heavy duty word processors less and less and write almost all my articles in straight text format so that I can include simple html and I know that there will be no formatting issues with the article when its published on a article site or a WordPress blog. When I am being creative I also like to have few distractions and I like the retro black screen look (think Word Perfect 4.0 if you are old like me) with no clutter. Notepad will work for some people but I like the ability to spell check, word count and save snippets that these programs provide. I have been using Q10 for a long time, but recently have also been experimenting with WriteMonkey

Both these editors are very small programs so you can also load them onto your USB and use them on the go if that’s important to you.

Photo Editing

I am not a heavy user of photo editing software and even though I own Photoshop I often prefer to use the free program Gimp for quick edits or format changes.

Moving Files Around

You will need to compress files and sometimes load them to your website. For compression of files I use winzip which is often already installed with windows. For a simple free ftp program with a nice interface I recommend Filezilla

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Hosting and Domain Names – Make the Right Choices

If you decide that you do want to move beyond ways to make residual income without a website and want to setup your own website – you need two very important things: you need to register a domain name and you need to get some hosting for your websites. If you read nothing else of this post nad remember less – remember this:


Sorry for shouting but it really is that important – why – because quite simple if something goes wrong with your hosting arrangement they can hold your domain to ransom. Doesn’t happen? Couldn’t happen to you – sorry its fairly frequent – read a friend’s of mine Dreamhost Review where exactly that happened – and its costing him a lot of money too (the language is a bit rough -he’s very angry I think you would be to).

So stepping back to the basics:

What is a Domain Name Registrar?

This is the company who rents, yes rents not sells, your domain name to you – for example I buy my domains from and I pay around $7.60 a year to rent this domain: People talk about buying their domain – but you don’t ever buy a domain – you rent it – so long as you keep paying the fees your will keep the domain name, but if you stop paying you will lose the site name and someone else may buy it.  Domains come in too main flavours : local country domains  e.g. or or  which are domains associated with UK, New Zealand and Australia respectively . Generally the last two-l.etters refer to a country – .ws isn’t “website” its Western Samoa  (in the Pacific) .tv isn’t television its Tuvalau (another small country in the Pacific); though more recently  new “top level domains” have been set up which include .biz and .me for business and personal websites respectively. You will generally pay quite a lot more for these TLDs.

The registrar who rents the domain name is critical – if for some reason you lose your domain name you may lose your business. I use godaddy for all my domains – they are cheap for  US based domain names (.com .net .org. info). If I wanted a local .au or .nz domain I would probably use a domain registrar in the appropriate country -they tend to be a lot cheaper.

Tips to avoid losing your domain:

  • give real information – your legal name, your address – if you are worried about privacy you can add a privacy option to any domain name,  or use a PO Box
  • use an email address you check regularly and which is not going to get lose e.g. an email attached to your Internet provider – this is the email that is used to send you renewal notices you want to recieve those notices
  • you can pre-pay up to ten years for important domains – and there may be a slight SEO benefit for registering a domain for more than one year.

What is Hosting?

Hosting is where you keep the files which are your website – if you domain name is lease on a  property then your hosting is your house. Now you don’t need to buy hosting – you can set up your own hosting on your own PC in the back-bedroom – but it takes quite a lot of technical knowledge. Most people pay for hosting – its very cheap anyway – you can get a basic account for $5/month – even less sometimes, and it means that you have someone to call if anything goes wrong. Regardless of where you host your website you should have backups of your files (I use a WordPress plugin which automatically emails me a backup of my database everyday).

There is however a catch to cheap hosting – they all offer “unlimited bandwidth, unlimited disk space” – most beginners are more worried about disk space than bandwidth. They are wrong – bandwidth is the issue particularly if you are running WordPress. Why hosting is so cheap is because the vast majority of websites use very, very fewer “resources “(ie bandwidth and disk space) . But if your site becomes popular you will suddenly use an awful lot of bandwidth – and your hosting company, if you are on “shared-hosting” will shut you down.

The reason they shut you down is quite simply to protect their other customers on the same machine – your sudden demands may take a whole lot of websites off-air – not just yours. I don’t have an issue with companies doing this – though its a shame they are not more open about it – the issue is – what happens next.

What should happen is that you are given the option to upgrade your plan, quickly – remember your site is down because you are finally getting some traffic! If you don’t like the option provided – you should be able to move to a new host – again quickly.

Now moving hosts should be very, very easy – particularly if you have a recent backup of you website. You contact another web hosting company – set up an account. Go back to your domain registrar and change your “nameservers” to point at the new servers whcih your new hosting company will have given to you.  It will take maybe 24 hours for the Internet to recognise that you have moved nameservers – you rebuild your website and you are on-air again.

Unless of course the company you have a dispute over hosting also controls your domain. NEVER accept  a free domain as part of a hosting deal – at least not for anything more important than Aunty May’s 80th Birthday Album because as I said before


Issues such as my friend’s experience with Dreamhost: deal with the host holding your domain to ransom until you do what they want with your hosting – do not put yourself in this position. Dreamhost is notorious for doing this – so is Godaddy – note I use Godaddy for domains NOT for hosting no matter how much they try to upsell me to do so.

Another option maybe to consider reseller hosting – I use reseller hosting form HostGator this costs a lot more (around $25/month) but means that every domain I have is totally separate – each has its own hosting panel (cpanel) – if one domain runs out of resources – it has no effect on my other sites.It also has the advantage that if I sell a site I can sell the hosting with it – I simply change the login to the cpanel and tine new owner has access – no downtime – not transfer – no mess.

If you have a really big site you need  a dedicated server  -but that is far more than than the most of use.  Again if this is all a bit technical at the moment don’t worry – there is one thing you need to remember:


If you have had good experiences or bad with hosting companies or domain regsistrars please leave a comment below – remember you never really know how good a company is until you have a problem. I personally have found hotstagator chat support (I live far from the US so I don’t call them) to be excellent and response both then I have had sites hacked and when I have broken them through my own stupidity. I would never go with a hosting company that did not provide a number to call and chat as well as email – email is just not good enough sometimes.

Building Backlinks To Your Websites – An Introduction

If you are trying to build income producing websites – you need to build back links to get your website to the top of the search engine listings. Once you are at the top of the listings you will get search enginevistiors (assuming you chose the right keywords in the first place) and now you have potential customers.

What is a backlink?

A backlink is simply a link from one site to another – click here is an example. In most software from WordPress to Microsoft Word – you highlight the words you want to link to and then click the “link” button which look like a chain. In WordPress you will get  various options but the only thing that really matters is the “target”. If you need the html code – and you will a some point I can assure you – its fairly simple to – here is the html -for the “cick here” code above

<a href="">click here</a>

In this example the anchor text is “click here” and target is

Why Do Backlinks  Matter?

Search engines seem to count a backlink as a vote for your site. Someone thought enough of your site to  link to it .  This is where the mythology that if you write good content you will do well with the search engines comes from. As with all good myths – it has a kernel of truth – and in this case links are important and you need to get some. However before you start getting keen – take a moment and learn what type of backlinks do you want.

What’s a Good Backlink?

There are two key things which makes some links worth more than others: the anchor text and the website it comes from.  First anchor text  are the words that are highlighted in the link “click here” in the above example. What I am saying is that the website we are going to ( is about the topic “click here” – helpful ? Not really. If I wanted to give a better backlink I might do something like this:

<a href="">Internet search engine</a>

that’s more descriptiive of what a link is about – in these case Google is a search engine – so this is a good link.

Now taking another example: I have another blog. That’s not a very useful link – even for the reader it doesn’t tell you what that blog is about – if  instead I told you I wrote a blog about Passive Income Online that would be a better link.  Now I’ve associated “passive income online” with my blog – and as that’s the term I want to rank in the search engines for that is all good.

This link is in fact a very good link to have – its inside a post on the page: its not a comment link or a blogroll link in the sidebar – it counts much more because its a contextural link – a link within the context of the page, post or content of a website.

So a good link is contextural with the anchor text of one of your keywords. Now in fact the link about is even better than that because this blog, the site giving the link, is in a similar niche to the one that I linked to – so I now have a contextural, correctly anchored link from a related websites.

That’s worth more than if I’d linked to this website from a dog agility website or a Las Vegas hotel website.

Where to Find Backlinks

Now this is where it gets difficult, especially when you are just starting out. Once you have quite a number of your own websites then you can sometimes link from to another. That’s not possible when you are just starting out- but fortunately there are places you can publish your content for free in return for backlinks.

There are numberous article directories: but the most important one is EzineArticles – check out my guide to how to write good articles for EzineArticles

You  can also join revenue sharing websites such as HubPages and Infobarrel, which can both allow you to earn and income and get backlinks.

That’s a just a couple to get you started – there are an awful lot of places to place your own backlinks once you start looking.

Residual Income Without A Website

No its not a blue sky dream, you really can really can make residual income online without a website.  There are two main ways that people make an income online without a website:

  1. They are paid to write at sites which pay them either with a share of revenue or with an upfront payment.
  2. They sell their skills and services directly.

Contributing to Other People’s Websites

There are quite a number of sites online which regularly advertise for people to contribute to their site in return for payment. Most of these are only open to American residents and the most famous are probably, and To get hired you will need a specialist area of knowledge and reasonable writing skills.  These sites aren’t really offering you  a business opportunity – instead its an online job.

Another option is to sign up for revenue sharing sites. The oldest and best known of these is Squidoo but I personally prefer HubPages and the newer site InfoBarrel .  Squidoo is perfect if you don’t have your own accounts with Adsense, eBay and Amazon yet. Both HubPages and InfoBarrel require you to have your own accounants and then you get a percentage of page impressions with your ID’s displayed and whatever you make is directly credited to your affiliate accounts.

Both Squidoo and HubPages have active forums which can be very helpful if you are just starting off – but just cdouble-check any advice you get – not everyone knows really what they are talking about there. These sites are what are known as Web 2.0 sites and are not just a place to earn income directly – you can also use them to develop backlinks to your other sites and therefore improve their rankings in the search results.

Selling Your Services Direct

If you have a marketable skill: writing, programming, virtual assistant, web designer, for example  than there are number of sites set up specifically to create a market place for those wanting to sell their time and skills. The best known and reputable are and These sites offer a form of escrow which minimizes the risk or either the buyer or the seller being ripped off by the other party. The big downside of course is taht unless you have a rare skill – you are competing against a lot of people who live in countries with lower costs of  living than North America or the UK – you may not be happy with the rates on offer.

Should You Own Your Own Websites

Even if you decide that freelancing is the way you want to develop your online business – you will need your own website to be taken seriously. Even a free or hosted website would be better than nothing at all – but if you are establishing an online reputation you really need to own your own domain and website.

If you are contemplating developing your own residual income producing websites then its entirely possible to develop these of free sites which allow monetization – is the most popular but there are many others as well. There are advantages to buying and hosting your own websites – and although its not expensive to own a domain (less than $10 / year for most ) and hosting (from about $8 /month) the costs mount up as you buy more and more domains.

Adsense and Legitimate Online Businesses

Adsense is one of the most popular ways that webmastes turn their websites become residual income builders. Its often seen as the beginners way to make money online – but it has its pitfalls. This is my take on earning income from Adsense

Pros to Residual Income with Adsense

  • its much easier to get someone to click an ad rather than actually buy or sign up for something from your site. The standard rates for clicks versus visitors for Adsense is usually quoted at around 5% -for affiliate sales it can be 1% or significantly less.
  • because you are being paid per a click rather than per a sale – Adsene income tends to be more consistent than affiate sale income;
  • Adsense has a huge inventory of ads – there are Adwords buyers for almost every conceivable niche;
  • Its very easy to track your Adsense performance thanks to th recent integration with Google Analytics

Cons to Residual Income with Adsense

  • its a lot harder to be accepted into the Adsense program as a publisher than it used to be. Its certainly not automatic, and is particularly difficult if you live  outside of US, Canada, western Europe, Australia and New Zealand.  Don’t just casually make an application make sure that you have a website or at least some HubPages to prove that you have something to offer;
  • although its easy to earn a little money with Adsense – to earn a lot you really need to write your entire webiste around your Adsense niche – adding Adsense to a general website all over the place will do you little good;
  • if you get “smart priced” by Google i.e. they consider that you are providing low-value visitors to their advertisers – your entire network is affected – and its up to figure out which site is causing the problem;
  • Adsense has a complex list of Terms of Conditions which you need to abide by – ignorance is no excuse – the common mistakes people make include  adding Adsense to otherwise empty pages, adding Adsense next to pictures or too close to headings, forgetting to add a privacy page,  changing the Adsense code;
  • Adsense pays on a click so if someone, helpful or malicious, comes to your site and starts clicking you may well have your account suspended – and its very difficult to get an Adsense account back.

Essentially with Adsense you won’t make any money until you have organic (search) traffic finding your site. Visitors from Twitter or StumbleUpon may like your blog but they aren’t going to click on your ads. Traffic that you pay for is against Adsense TOS – don’t do it! So until you have your website ranking in the search engine results there really isn’t much point to adding Adsense!

Residual Income Blogs: Ten Must-Have Plugins

WordPress’s strength is that there are so many plugins available. Plugins are pieces of code which extend the functionality of WordPress. Sometimes plugins are overtaken – I used to use an automatic WordPress updated – but this functionality is now build it with the standard WordPress.

If you are new to installing plugins  you may read that you need to download the plugin, unzip it  and use a ftp program to upload to your website and then activate it. This information is out of date with current WordPress all you need to do is go to the “Add New” tab under Plugins and type in the name of the plugin you want- you will then get the option to install it by:

  • clicking once install
  • activating the plugin
  • usually you will need to change some settings you will find these either under the  Settings tab which will now have a new menu for your new plugin. Sometimes the plugin will give you the link directly to set things up.

Useful For All Blogs

Askimet. The spam killer program. Now there is spam and spam and getting your comments flagged as “spam” by a vindictive webmaster will see a legit blogger sent off to Askimet as well. If your comments aren’t showing up you should contact Askimet via their website and ask for re-inclusion. I run it on high traffic websites though because the level of spam is out of control especially if you are a “do follow” blog.

All-In-One-SEO Pack. This is probably the single most important plug-in that everyone who cares about getting organic search traffic to their blog should run. I’ll talk about the details of how to configure All-In-One another day – but suffice to say – you need it – install it now!

Google XML Sitemaps. I have never been a huge fan of installing site maps but they slightly increase the speed with which Google will crawl your entire website and get you indexed faster. You only have to set this up once and then forget about it.

Similar Related Posts.  You will notice that there are a list of “possibly related” posts at the bottom of the post – they are automatically generated by this plugin. This is useful for getting your readers to stay on the site and read more and there is a SEO benefit to the increased internal linking between blogs. This is extremely simple to use and doesn’t require you to move files as some other posts do. You will also need to install this library plugin.

NoFollow For Posts. This plugin adds a tick box to the standard link button with the text editor for posts and pages in WordPres.

Essential for Adsense Websites – Recommended For Most Other Sites

Easy Privacy Policy. Its been compulsory to have a privacy policy if you run Adsense for months – but I still routinly see sites which fail this most basic requirement. This plugin will automatically generate the page for you. Even if you don’t have Adsense running on a site having a Privacy Policy is good practice.

Useful If You have Active Readers/Commentators

Contact Form 7 My simple contact form is created by using this plugin. There are more sophisticated form generators available as plug-ins but I found this one the easiest to use.

Subscribe to Posts. If you end up with lively debate in your comments then its really, really useful  for commentators to be able to click the “notify me of follow up comments by email” box. This is the plugin that does it for you!

SexyBookmarks I am not a huge fan of social bookmarking – but that is not to say that some of my readers aren’t so if they want to share what I write why not? Anyways these little icons at the bottom of the post are just so darn sexy Icouldn’t resist!

Useful If You Redesign a Site or Buy a Site with Existing Backlinks

Simple 301 Redirects. This is a simplistic approach to what can be quite a technical problem – I found it easy to use – but if you need something more sophisticated than page A is now located here – then you will need to look further.

Residual Income Websites Need Keywords

There are three key elements to building a successful residual income producing website:

Most beginners focus heavily on the second step – building the website – but that really its the least important part of the process. The most important part is finding a profitable niche and finding the right keywords that your potential customers and visitors are using to search for.

In general its not so much a keyword you are looking for – its more a key phrase – the longer the keyword phrase generally the less traffic there is, but also generally the traffic there is is more likely to buy: for example if you had a shoe website who do you think is most likely to buy a pair from you:

  • someone who searches for “shoes” or
  • someone who searches for “girls size 1 pink shoes”

the second person sounds like she needs a pair of pink shoes, and she needs them now! So you may only get a few visitors – but you might make more money because the traffic that you do have is buying traffic.

Think of  it this way: how often do you go to a bookshop – and just browse – you may buy – but basically the bookstore is a destination with probably free coffee and comfortable seats – and you go to be entertained. You buy eventually – but not today. The trouble with a visitor to your website deciding “not today” is that they may get distracted and end up at a different website – its harder to remember which website you were on compared to remembering which book shop offers good free coffee!

Compare that to your local convenience store – you don’t go there just to hang out and see what’ interesting do you? No but when you go there its almost certain that you will leave having purchased something – and do you notice how many times you go to the store for milk but come out with several other items as well? If you want to make a residual income from your website – you want to be a corner convenience store – not a  bookshop 🙂

So don’t decide to build a website about planning a road trip around Australia – just because you are – instead you first need to find out two things

  • whether anyone actually searches for “planning a road trip around Australia”
  • and how much competition there is

There are lots of fancy tools and ebooks who promise to tell you the answer to these two questions – but Google themselves provide a free tool: the Google Adwords Tool which although there a few tricks to how to use it properly, which I will talk about later and which definitely has its limitations – will get you started on your way to building residual income websites.

So click on the link – type in your keyword you are thinking about and do the following:

  • change the search type to “exact” – look for terms which have at least 1000 searches a month for that exact term;
  • add the Adsense CPC column in if you are considering Adsense on your website – eve if you are not a CPC of 5cents means  that no wants to spend money advertising on that particular terms which may mean you need another keyword
  • now check out the competition for that term – do you think you can beat those websites? If you can then you may have found your first niche!

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