Many business owners want to know how to create an online business without realising that they are already moving in that direction. You may not realise it but many small business owners are already using the Internet for their own marketing purposes. Even unintentionally you may already be starting the process of driving traffic to your website.
This post will examine some quiet ways that small business owners may already be developing an online business to complement their real world business, without even realising it.
Does your business already have a website? Owners who can answer yest to the question, are already presenting their products or services online by virtue of their website. With a functional website you can already have the possibly of capturing the odd curious on-line browser. Even if you are yet to start actively promoting your website online you may still be getting the odd inquiry from potential customers who found your company via the Internet. This is why having a website is often called passive marketing.
Do you hang out in forums and have a link to your website in your forum signature? Its a bit like the on-line equivalent of passing out your business card to acquaintances. Smart small business people participate in relevant forums and make sure that their signature clearly includes their website’s name and their tag line. They can also use a forum to establish their product knowledge and credibility in their knowledge of their specialist area. Subtly participating in forums and message boards allows the clever business owner to establish their credibility with future customers.
One thing that is key that your website includes you main keywords. These are not necessarily your business name – say “Cute Cats” – but what need you are actually solving for your business: practical cat clothing. Using your keywords affects your website’s search engine optimization (SEO). You need to use your keywords particularly in titles and sub-headings- but not stuff them to much: searh engines caught onto that trick many years ago. Although the whole area of SEO can be quite complex its a good start if website owners just use their main keywords naturally as they write their site’s content.
Do you get feedback from online customers? This is another way that owners can be marketing their business online without even realising it. Soliciting feedback can be easy as running an online survey – cheaper and easier than doing it in the real world.
So you may well be doing more online marketing that you realised that you are already
Creating an online business to complement your bricks and mortar business is not as hard as many online consultants would like you to believe. We have already mentioned several ways that owners may already be promoting their business online without even realising it. Moving from accidental online marketing to the next level will really start to show results and drive targeted traffic to their website. Whether you want to go it alone or hire a consultant its not that hard to create an online business