Adsense and Legitimate Online Businesses

Adsense is one of the most popular ways that webmastes turn their websites become residual income builders. Its often seen as the beginners way to make money online – but it has its pitfalls. This is my take on earning income from Adsense

Pros to Residual Income with Adsense

• its much easier to get someone to click an ad rather than actually buy or sign up for something from your site. The standard rates for clicks versus visitors for Adsense is usually quoted at around 5% -for affiliate sales it can be 1% or significantly less.
• because you are being paid per a click rather than per a sale – Adsene income tends to be more consistent than affiate sale income;
• Adsense has a huge inventory of ads – there are Adwords buyers for almost every conceivable niche;
• Its very easy to track your Adsense performance thanks to th recent integration with Google Analytics

Cons to Residual Income with Adsense

• its a lot harder to be accepted into the Adsense program as a publisher than it used to be. Its certainly not automatic, and is particularly difficult if you live  outside of US, Canada, western Europe, Australia and New Zealand.  Don’t just casually make an application make sure that you have a website or at least some HubPages to prove that you have something to offer;
• although its easy to earn a little money with Adsense – to earn a lot you really need to write your entire webiste around your Adsense niche – adding Adsense to a general website all over the place will do you little good;
• if you get “smart priced” by Google i.e. they consider that you are providing low-value visitors to their advertisers – your entire network is affected – and its up to figure out which site is causing the problem;
• Adsense has a complex list of Terms of Conditions which you need to abide by – ignorance is no excuse – the common mistakes people make include  adding Adsense to otherwise empty pages, adding Adsense next to pictures or too close to headings, forgetting to add a privacy page,  changing the Adsense code;
• Adsense pays on a click so if someone, helpful or malicious, comes to your site and starts clicking you may well have your account suspended – and its very difficult to get an Adsense account back.

Essentially with Adsense you won’t make any money until you have organic (search) traffic finding your site. Visitors from Twitter or StumbleUpon may like your blog but they aren’t going to click on your ads. Traffic that you pay for is against Adsense TOS – don’t do it! So until you have your website ranking in the search engine results there really isn’t much point to adding Adsense!

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