Is unqiue content important for your legitimate online business? Many blogs about blogging will say YES it must be unique! Google loves unique content – it won’t rank anything else – well yes and no. So lets look at the case for unqiue content in the post and then look at the others options later.
Content to Promote Your Real World Business
If your business website is supporting a consultancy or a real-world business then your site should be well written and the content should be unqiue – you are after all trying to differentiate yourself from your competition. The more you write the more content you will have on your pages so that google can read it. Try to write content which includes terms that your customers would use – not necessarily the language that you, as an expert in the field, would use when talking to a peer.
Why? Because those are their terms your potential customers will use to find your website. There may not be an awful lot of people searching for the “a local widget maker in mysmall town” – but if someone is and you are the correctly located widget maker you almost certainly have yourself a very good lead.
Content for a Residual Income Website
If you are building niche websites then your type of content depends on your monetisation method to some extent. If you are going to be using Google’s Adsense program – then you must have unique content – the more the better. Using spun or duplicate content will get you penalised and at worst dropped from the program. Its hard to argue that your site is designed just to make money from Adsense if you are using duplicate or very poor quality content. Your content should provide value to the reader. And the longer the better – why? Because the more you write about a topic the more likely you are to come across random phrases that people are searching for – the so-called “long tail keywords” – keep an eye on your statistics and you will no doubt be very surprised about the topics that people are finding your website by searching for.
If you are promoting affiliate programs then you really need to be writing pre-sales copy. Again keeping the content of your own website will allow you to rank quicker with fewer backlinks – but copywriting is a specific style of writing and if you are not familiar with writing in this style then check out some specialist resources.
Content for EzineArticles.
Ezinearticles.com is one of the best article directories to submit articles for – you will get both a powerful backlink and also, quite possible visitors from their site. For this reason they are extremely picky about the quality of articles that they will accept from you – particularly if you are a new author with them. Make sure anything you submit to them is not just unique but grammatically and spelling-wise perfect.
Content for Other Support Articles
Many people will use software to distribute the same, or similar, articles to many different article directories. Although these don’t provide terribly strong links – they are links and they will be counted – in fact Google will index and even rank unqiue content – but that’s for the next post.